Check out my post on our firm blog about the CAN-SPAM act. This act applies EVERY TIME you send a commercial email. Commercial emails include newsletters, promo codes, or anything related to your business. If you're a blog, it can include subscription messages as well. Fines can be steep-- up to $1600 per violation. Add a listserv of 100 people, and that's $16,000 for one email blast! Read on to find out how you can keep in compliance.
(From http://www.creekmorelaw.com/can-spam/)
Email marketing is one of the most widely utilized forms of customer engagement. Its low-cost coupled with high-reach makes email blasts an attractive option for business both small and large. However, many businesses and marketers are unaware of the regulations surrounding commercial electronic mail, or the up to $1600 per violation that comes from disregarding rules.
Read more on my work blog...
(From http://www.creekmorelaw.com/can-spam/)
Email marketing is one of the most widely utilized forms of customer engagement. Its low-cost coupled with high-reach makes email blasts an attractive option for business both small and large. However, many businesses and marketers are unaware of the regulations surrounding commercial electronic mail, or the up to $1600 per violation that comes from disregarding rules.
Read more on my work blog...
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